In today’s competitive job market, companies are working hard to attract top talent. From posting job listings on popular job boards to hosting career fairs, organizations are exploring different avenues to find the best candidates. However, with so many businesses competing for the same pool of talent, standing out can be a challenge. So, how can you make your organization stand out and catch the attention of high-quality candidates?
The answer may be simpler than you think: promotional products.
How Promotional Products Help with Recruitment
Promotional products are an effective way to create brand awareness and lasting impressions.
Wondering how? Take a look!
- Memorability: According to a survey by the Advertising Specialty Institute (ASI), 85% of people who receive promotional products remember the name of the company that gave them the item. This is especially important for businesses that aren’t largely known to the public. This statistic alone shows the power of promotional products in creating brand awareness and lasting impressions. Additionally, promotional products have a higher perceived value than many other forms of advertising, such as print or online ads. This is because they provide a tangible, useful item that recipients can use in their daily lives.
- Cost Effective & Continued Benefits Over Time: Using promotional products for employee recruitment can also be cost-effective. In fact, according to the ASI survey, the cost per impression of promotional products is lower than any other form of advertising, including TV, radio, and online ads. This is because promotional products have a longer lifespan than other forms of advertising and are often used repeatedly.
- Support Engagement and Retention: Promotional products also play a role in increasing employee engagement and retention. According to a study by the Incentive Research Foundation, 82% of employees who received a promotional product felt appreciated, and 69% felt valued. This shows that using promotional products as part of an employee recognition program can lead to increased job satisfaction and loyalty.
- Help Establish Your Brand as an Employer: Employer branding is an essential aspect of any organization’s talent acquisition efforts. Promotional products can be used as part of an employer branding strategy to create a positive image and reputation for the organization. These products, such as branded apparel, office supplies, and swag, can be given to current and potential employees, as well as at career fairs and other recruitment events. According to a study by the Society for Human Resource Management (SHRM), companies that invest in their employer brand are 250% more likely to rate their overall talent acquisition efforts as highly effective. This is because a strong employer brand helps organizations stand out in a crowded job market, and creates a positive perception of the organization among potential candidates.
Why Big Bang Promotional Products & Services?
If you are looking for the best promotional products visit our new pop up store where we offer a wide range of customizable promotional products that can help your organization achieve their recruitment and retention goals. From branded apparel and accessories to office supplies and tech gadgets, we have everything needed to create a lasting impression with potential candidates and existing employees.
Here is a list of our top choices promotional products that are a guarantee to have an excellent impact and leave a lasting impression on potential candidates.
- Branded Apparel – This includes t-shirts, polo shirts, and other clothing items with your company’s logo or message. Branded apparel not only creates a sense of unity among employees but also serves as a walking advertisement for your organization.
- Office Supplies – Branded office supplies such as pens, notebooks, and sticky notes can be used in the workplace and outside of it. They can also be distributed to candidates during interviews and other recruitment events.
- Tech Gadgets – Branded tech gadgets like USB drives, phone chargers, and power banks are not only useful but also show that your organization is up-to-date with the latest technology.
- Bags and Totes – Branded bags and totes are great for trade shows and job fairs. They can be used to carry other promotional items and also serve as a practical gift that recipients can use in their daily lives.
- Drinkware – Branded drinkware such as water bottles, coffee mugs, and tumblers are popular items that can be used in the workplace and outside of it. They also provide a large area for branding and messaging.
To get the most out of your promotional products, consider working with a promotional product specialists at Big Bang. We are experts in promotional products and work day-in and day-out on projects for recruitment – we know what works. Here are some tips and tricks to help you optimize your promotional products:
- Make sure your branding and messaging is clear and concise. Use colours and designs that are consistent with your company’s brand identity.
- Distribute your promotional products strategically. Consider events like job fairs, onboarding sessions, and company retreats.
- Offer multiple products to cater to different preferences and needs. This will increase the chances that your promotional products will be used and seen by others.
In today’s competitive job market, using promotional products for employee recruitment is a must. The stats cited above show just how effective and affordable promotional products can be in building brand awareness, increasing employee engagement and retention, and creating a positive reputation. By following these tips and utilizing our wide range of customizable promotional products, organizations can create a lasting impression with potential candidates and increase employee engagement and retention
At Big Bang, we offer a vast selection of customizable promotional products to help organizations attract top talent and stand out from the crowd. Want to learn more? Get in touch with us today. Let’s work together to help your organization thrive!
